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GESS Dubai 2024 to Spotlight EdTech as Schools Ramp Up Investment in AR and AI

Other resources schools are focusing on in the coming years include infrastructure and maintenance, digital and remote learning tools, and textbooks and educational schemes.
International schools are also actively integrating wellbeing strategies into their curricula and school culture.

Dubai, UAE– The Global Educational Supplies and Solutions (GESS) Dubai, organised by Informa Connect, returns for its highly anticipated 17th edition from November 12 to 14, 2024, at the Dubai World Trade Centre, Sheikh Saeed Halls 1 to 3. This year, the focus is on the rapid adoption of EdTech, particularly augmented reality (AR) and artificial intelligence (AI) technologies, as international schools in the GCC region increasingly allocate their budgets toward these innovative solutions.


With the GCC EdTech market projected to grow at a compound annual growth rate (CAGR) of 8.12% from 2024 to 2030, governments across the region are emphasising education and technology as central pillars in their economic transformation and national development strategies.


Key Factors Driving Competitiveness and Growth


According to data compiled by ISC Research exclusively for GESS Dubai, the growing demand for educational supplies is driven by the number of international schools in the GCC, which has risen to 1,653 (a 6.5% increase from 2023), serving a total student population of 1,712,894 (8.4% increase from 2023). The international schools market continues to develop globally due to increasing globalisation, expatriate mobility, and the growing demand for high-quality, culturally diverse, and internationally recognised education.


Countries pursuing economic stability and prosperity through foreign direct investment (FDI), as well as those committing to substantial public spending, tend to attract a significant influx of international talent and businesses. This not only intensifies the immediate demand for international schooling among expatriate workers but also cultivates a more successful local population inclined to pursue international education over time.


In the GCC, strategic development projects such as Saudi Arabia’s Vision 2030, Qatar’s National Vision 2030, and Oman’s Vision 2040 have been instrumental in advancing services, infrastructure, and economic diversification. These initiatives continue to draw expatriates, elevate local affluence, and deepen interest in the global landscape, particularly global education.



Article provided Informa Connect.

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